It’s Up for Grabs Now
Camden Town Brewery celebrates being the official beer of Arsenal, its local North London football club.
22 July 2019:
Nothing goes better than beer and football. So, when the chance came along to sign-up with one of the biggest teams in the world (which happens to be our founder’s lifelong club) we couldn’t wait to kick things off. North London is red, and it’s thirsty.
Always looking for new ways to improve the match-day experience, this soon-to-be legendary partnership is the result of Arsenal’s ambition to offer a local, premium beer that fans know and love. Located just 2-miles from the stadium steps, the club’s local brewery (us!) was the perfect signing. For our founder, Jasper (a Gooner through and through) the chance to bring his two favourite things together was an open goal not to be missed.
Camden Hells Lager is “Up For Grabs Now”, just like Michael Thomas’ goal in ’89 (if you know, you know.) As the official beer of Arsenal, we’re making it possible for fans to have a great beer experience in Emirates Stadium. We’ll kick off the season with our three new Camden Town Brewery bars located in the stadium, with lots more to come throughout the year.
Jasper Cuppaidge, Camden Town Brewery Founder, said “If you’d have told me 10 years ago that the beer I was creating in my basement in North London would one day be the beer of Arsenal Football Club – the club I love, I would have thought you were crazy, but I would have loved the idea of it! The partnership with Arsenal marks a huge moment both for me and for the entire team at Camden Town Brewery and we can’t wait to share our great beers and a better beer experience with all of the supporters like myself.”
Arsenal’s Commercial Director, Peter Silverstone, said: “We are always working to improve the matchday experience at Emirates Stadium, so to partner with the local and hugely renowned Camden Town Brewery is very exciting. Camden’s enthusiasm is infectious and their desire to support our fans is clear to see…
We look forward to working with them on more exciting initiatives to capture the hearts and taste buds of Arsenal fans”
Please drink responsibly
For further information, interviews or samples, please contact the Camden Town Brewery press team on: firstname.lastname@example.org
For more information on Camden Town Brewery, visit:
About Camden Town Brewery
Camden Town Brewery is a leading brewery based in north London. Founded in 2010 by Jasper Cuppaidge, they began brewing under the railway arches in Camden and opened their second brewery up in Enfield in summer 2017. The Enfield brewery is the largest brewery to be built in London in over 30 years.
Camden Town Brewery’s year-round range consists of four beers, including its award-winning hells lager, available in supermarkets nationwide as well as bars and independent retailers. They also brew seasonal beers throughout the year, including one off limited edition and collaboration beers.
About Arsenal Football Club
Arsenal Football Club was born when a group of workers at Dial Square armaments factory in Woolwich, notably exiled Scotsman David Danskin and Jack Humble, decided to form a football team to break the monotony of factory life.
Since that Dial Square team played its first match against Eastern Wanderers in 1886, Arsenal has gone on to become one of London’s most successful football clubs and one of the most famous names in modern football with millions of passionate followers worldwide.
Steeped in history and tradition, Arsenal Football Club has thrived on a pioneering and innovative spirit that has existed throughout its 133 years in existence. While society and football may have changed during this time, Arsenal has always served to create a sense of community for people here in Islington, across the UK and now around the world.