WTTGT Writer: Vivek Arulnathan
Things might not be going according to plan on the pitch for Arsenal, but that hasn’t deterred the club management from looking into the prospects of a new shirt sponsorship deal.
If reports in Goal.com are to be believed, the Arsenal board are confident of landing a Premier League record £25m per season deal, which is really huge compared to Arsenal’s current deal of £5.5m per season deal with Emirates. The deal would make it the biggest in the history of Premier League ahead of the £20m per season deals that Liverpool and Manchester United have with Standard Charted and AON respectively.
Arsenal announced earlier this month that their commercial revenue was around £46m over the last season and pre-tax profit stood at £14.5m. Those impressive figures look dwarfish compared to Manchester United’s commercial revenue of £103m during the same period.
Goal.com also revealed that with a huge gap to bridge, Arsenal are ready to prematurely terminate their current contract with Emirates though no potential new sponsor has been identified. Being the third most valuable sports brand in the world, there will be no dearth of high level sponsors though their recent lack of success is a potential roadblock.
Their pre-season tour to Asia was deemed a success and it revealed the potential future markets Arsenal could tap into. It also showed how huge a following the club had in Asia and it is believed that the Arsenal management see this as a go-ahead signal to spread their wings to different parts of the world.
With the current deal set to end only in 2014 and having paid off most of the debts incurred with the building of The Emirates, the time is ripe for Arsenal to get more aggressive on the commercial front.
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